Ahimbisibwe Frank
Mbarara University of Science and Technology, Uganda
Posters & Accepted Abstracts: Prim Health Care
Uganda government and development partners have engaged in various communication activities and programs with a view to change peopleâ??s behaviors regarding malaria, mobilize communities and create an enabling environment for sound health practices. However, malaria has remained one of the leading causes of mortality and morbidity in Uganda. All players in the communications effort against malaria had a goal of reducing malaria-related mortality and morbidity by 70% by 2015. To get evidence-based knowledge for purposes of establishing the contribution of siituational factors in predicting behavior that could increase their active involvement in health care especially seeking timely appropriate treatment for malaria or suspected malaria, a cross-sectional survey using a correlational design was employed on a clustered sample of 380 rural households in 05 sub-counties of Kanungu district. Data was corrected using researcher-administered questionnaires, keyinformant interviews and focus group discussions. Structural Equation Modelling was employed in analysis and showed that indeed situational factors influence treatment seeking behavior.
Ahimbisibwe has completed his PhD (Health Communications Management) from Mbarara University of Science and Technology. He is an experienced lecturer of Marketing Communications and Business Research Methods for over 10 years. He is a member of the University Quality Assurance Committe and supervises MBA students research
E-mail: frank.ahimbisibwe@must.ac.ug
